Behrouz Biryani Franchise Cost and Franchise Partner Apply details

Behrouz Biryani Franchise Opportunity in India

Brand Introduction

Behrouz Biryani, a leading name in the Indian food industry, offers a premium biryani dining experience with its rich, flavorful dishes inspired by royal Mughlai cuisine. Established with a vision to bring a royal feast to every table, the brand has carved a unique identity in the biryani market. Known for its authentic preparation, high-quality ingredients, and unparalleled taste, Behrouz Biryani has quickly gained the trust of customers across the nation. It operates both online and offline, with a strong presence in the retail sector through its numerous outlets across cities.

Space Requirements

To operate a Behrouz Biryani franchise, the space requirements are as follows:

Minimum Area: 500-800 sq. ft. (for smaller outlets in urban or suburban locations)
Maximum Area: 1,000-1,500 sq. ft. (for large standalone outlets in high-traffic areas or mall food courts)

The space should ideally be located in a commercial area or shopping complex, with a good footfall. It should also have proper kitchen facilities to maintain the brand’s high-quality food standards.

Investment Requirements

The total investment for a Behrouz Biryani franchise is estimated to be in the range of ₹25 lakhs to ₹40 lakhs, which includes:

Franchise Fee: ₹5 lakhs to ₹10 lakhs (One-time, non-refundable)
Store Setup: ₹10 lakhs to ₹20 lakhs (Depending on store size, location, and design)
Inventory & Raw Materials: ₹5 lakhs to ₹8 lakhs (Initial stock of ingredients, packaging materials, etc.)
Operational Costs: ₹3 lakhs to ₹5 lakhs (Initial operational setup, staff training, and other operational expenses)

The overall cost can vary based on location, store size, and other factors like location-specific permits and licenses.

Business Details

Product Overview: Behrouz Biryani offers a variety of biryanis, including traditional options like Mutton, Chicken, and Paneer Biryani, along with signature rice-based dishes, side items, desserts, and beverages. Their USP lies in the richness of flavor, the use of premium ingredients, and the method of cooking, which is inspired by royal Mughlai traditions.
Target Customer Base: Behrouz Biryani primarily caters to food lovers who value authentic, high-quality food. The target demographic includes young professionals, families, and food enthusiasts who are looking for a premium biryani experience. The brand also appeals to online food delivery customers, as it is actively present on food delivery apps.
Unique Selling Points (USPs): The key selling points of Behrouz Biryani are:
- Authentic Taste: Premium biryanis made using traditional recipes and high-quality ingredients.
- Customization: Options to choose from a wide range of biryanis, including vegetarian and non-vegetarian varieties.
- Convenience: The brand offers both dine-in and delivery options to cater to diverse customer needs.

Franchise Conditions

To become a Behrouz Biryani franchisee, the following conditions apply:

Prior Experience: While prior experience in the food & beverage industry is preferred, it is not mandatory. A passion for hospitality and a willingness to follow the brand’s operations are essential.
Location Preferences: High-traffic urban and semi-urban locations with access to good footfall and visibility are preferred. Locations near colleges, offices, and shopping centers are ideal.
Staffing Requirements: Franchisees must hire trained staff for cooking, serving, and managing the outlet. The brand provides training to ensure consistency in service and quality.
Financial Prerequisites: A franchisee should have a minimum net worth of ₹50 lakhs and the ability to mobilize funds for the required investment. They should also demonstrate strong financial discipline to manage the operational costs effectively.

Franchise Benefits

Brand Recognition: As a part of Behrouz Biryani, franchisees benefit from the established reputation of a brand that is known for quality and customer satisfaction.
Profit Margins and ROI: Franchisees can expect a profit margin of 20-30% on sales, depending on the location and operational efficiency. The estimated break-even period is typically 12 to 18 months, after which profits are expected to grow steadily.
Support from the Brand:
- Training: Comprehensive training covering kitchen operations, customer service, inventory management, and operational processes.
- Marketing Support: Franchisees will receive ongoing marketing support, including digital marketing campaigns, print media, and promotions on food delivery platforms.
- Inventory and Supply Chain: The brand manages the supply of ingredients and packaging materials, ensuring consistency in product quality.

Company USPs

Customer Loyalty: Behrouz Biryani enjoys a loyal customer base due to its consistent quality and delicious offerings. Many customers return repeatedly for their biryani fix, both online and offline.
Efficient Supply Chain: The brand benefits from a strong supply chain that ensures timely delivery of fresh ingredients, helping maintain the brand’s standards.
Pricing Strategy: The products are competitively priced, offering a premium experience at affordable rates, catering to a wide customer base.
Ethical Business Practices: Behrouz Biryani adheres to ethical sourcing, ensuring that its ingredients are responsibly sourced, and focuses on maintaining transparency and customer trust.

No-Guarantee Disclaimer

The information provided in this franchise opportunity is based on the current understanding and available data. Behrouz Biryani does not guarantee specific profit margins, business success, or return on investment (ROI). The figures presented here are estimates and subject to change based on market dynamics, operational costs, and external factors. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into a franchise agreement. The brand supports its franchisees but cannot guarantee success.

This content is structured to help potential franchisees make informed decisions by providing comprehensive details about the Behrouz Biryani franchise opportunity in India.